Corporate video production

There’s no doubt that corporate videography is on the rise. In a world where online video is becoming increasingly popular, businesses are realizing that they need to create videos to promote and market their products and services.

But what does it take to produce a high-quality corporate video? And how can you make sure that your video stands out from the competition? In this blog post, we’ll explore how can corporate video production companies help you, and we’ll offer some tips for making your videos as effective as possible. Stay tuned!

What is a corporate video?

A corporate video is a film or video that usually promotes a company, its products, or its services. Corporate videos are typically created by professional corporate video production companies, and they can be used for a variety of purposes, such as marketing campaigns, investor relations, employee training, and more.

"Introduce your company, increase sales and connect with your wider audience. Take advantage of a growing popularity of video production." Filip Blaho

What are the benefits of corporate video production?

Increase conversions

If you’re looking to boost your sales and conversions, corporate video production can be a great way to do it. A well-made corporate video can introduce your company and its products or services to a wider audience, and it can prompt viewers to take action.

In fact, 96% of consumers say they’ve watched an explainer video to learn more about a product or service. And even more importantly, 73% of those surveyed said they were more likely to purchase a product or service after watching a video about it. So if you’re looking to increase your sales, a corporate video could be just what you need.

Connect with your employees, clients, and partners

By sharing your company’s story and values, you can create a deeper connection with those who matter most to your business. And by showcasing your products and services in action, you can give your employees, clients, and partners a better understanding of what you do and how you do it. Ultimately, this can lead to stronger relationships and a more loyal customer base.

Build trust with your audience

In today’s world, consumers are bombarded with marketing messages from all sides. As a result, it can be difficult to build trust with your audience. But a corporate video can help you cut through the noise and establish trust with your viewers. By sharing your company’s story and values, you can show that you’re more than just a business – you’re a team of people who are passionate about what you do. And by showcasing your products and services in action, you can give your audience confidence that they’re making a wise investment.

Engage your audience and keep them coming back for more

By sharing interesting stories and insights, you can keep your viewers engaged from start to finish. And by including a call to action, you can prompt your viewers to take the next step, whether it’s visiting your website, subscribing to your blog, or making a purchase.

Increase your return on investment (ROI)

When done right, corporate videos can offer an impressive return on investment. In fact, one study found that businesses who use video enjoy an ROI of 49%, on average. So if you’re looking to invest in your business, corporate video production could be a great way to do it.

Types of corporate video

Marketing ads and commercials

These types of videos can be used to increase brand awareness, drive traffic to your website, and generate leads and sales. And with the help of a professional video production company, you can create an ad or commercial that’s both creative and effective.

Product promotional video

Product promos are an excellent way to showcase your products or services in action. These types of videos can help you demonstrate what your products or services can do, and how they can benefit your audience. And by featuring customer testimonials, you can show that your products or services are the real deal.

Testimonials

If you’re looking to build trust with your audience, customer video testimonials are a great way to do it. These types of videos feature real customers sharing their honest opinions about your products or services. And because they’re coming from a place of experience, testimonials can be some of the most powerful marketing tools at your disposal.

Case studies

Feature real-world examples of how your products or services have helped solve a problem or overcome a challenge. And by sharing these stories, you can build trust and credibility with your audience.

Business story

A business story is a great way to connect with your audience on a personal level. By sharing the backstory of your business – how it started, what it’s all about, and where it’s going – you can show that you’re more than just a company; you’re a team of people who are passionate about what you do.

Training videos

Show your audience how to use your products or services, and how to get the most out of them. And by providing this information, you can build trust and credibility with your audience.

Social media videos

Social media videos are a great way to connect with your audience on a more personal level. Share behind-the-scenes footage, showcase customer testimonials, or provide an inside look at your company. And by sharing this type of content, you can build trust and credibility with your audience.

Recruiting video

Show potential employees what it’s like to work at your company, and why it’s a great place to work. And by sharing this type of information, you can attract the best and brightest to your team.

What is the corporate video production process?

There are a few things to keep in mind when filming a corporate video. First, you’ll want to make sure you have a clear understanding of your goals and objectives. What are you trying to achieve with your video?

Secondly, you should have a complete understanding of the company, services, product, branding, and target audience.

Once you know this, you can start to put together a plan. This plan should include everything from the story you want to tell to the shots you need to get.

Once you have a plan in place, it’s time to start filming. This is where a professional video production company can be a huge help. They can handle everything from setting up the equipment to capturing the footage you need. And because they’re experienced in this type of work, they can help you avoid common mistakes that can ruin your video.

Once the filming is complete, it’s time to edit the footage and add any finishing touches. This is where a professional video editor can be a big help. They’ll take all of the footage you’ve captured and turn it into a cohesive, polished video that achieves your goals.

Read our blog on the video production process to learn more about making great videos.

The do's and don'ts of corporate video production

Pre-production

Generate ideas

The first step in any videography production is generating ideas. This is where you’ll sit down and brainstorm what kind of video you want to make. Do you want to promote a product or service? Showcase a testimonial? Tell the story of your company. Once you have an idea of what you want to do, you can start to flesh it out and develop a treatment.

Research your audience

Before you start production, it’s important to do your research and understand your target audience. Who are you making this video for? What are their needs and wants? What will resonate with them? By understanding your audience, you can make sure your video hits the mark.

Research the industry

It’s also important to research the industry you’re in. What are the trends? What are your competitors doing? This research will help you make sure your video is fresh and on-trend.

Create a treatment

Once you have your ideas in place, it’s time to start putting together a treatment. This document should include everything from the story you want to tell to the shots you need to get. It will be your roadmap during production, so make sure it’s complete and thorough.

Develop script and storyboard

The next step is to develop a script and storyboard for your video. This will help you plan out your shots and figure out what kind of footage you need to capture.

Find out what the client wants and needs

I find that a major problem with most marketers is they offer their services without really understanding what their client’s goals and problems are. The first task of businesses should be understanding the overall goal of their clients. Find out what they want and offer them what they need. Ask a lot of questions and let your clients talk about their goals and their problems. You will show empathy and interest in the client, not just a desire to push your product and service.

Be clear about the budget

Give your clients a complete understanding of the services, expectations, and cost. Don’t just give a price for one service. List everything you’ll do and give a separate quote so clients know exactly where they spend their money

Hire the crew and talent

depending on the size of the project, you might need extra staff to help with the workload. Plan well ahead to have all the production staff and talents available for the shoot. Include these in your contract. It takes a lot of resources and effort to get everything together for the shooting day so you cannot afford to lose someone.

Plan and prepare

List all your equipment, book locations, and make sure that everybody understands their roles. Don’t leave anything to coincidence. The better you plan, the smoother the video production process will be.

Production

Shoot like a pro

Don’t rely on post-production to fix your shots. Have a well-written script and follow it. You shouldn’t be thinking of what to shoot on the set.

Back up your media

This should go without saying. Have backup tapes or use any of the available cloud solutions. Imagine having perfect shots but losing to such a mistake. It would be crazy to destroy your reputation with such a thing.

Shoot enough B-roll

It is said that a good videographer should be able to tell the story just with B-roll. Have B-roll ideas ready and shoot as much as you can.

Post-production

Edit to perfection

This is where you put all the pieces together and make a great story. The video editing process is crucial to the success of your video.

Don’t use the wrong music

Use music that complements the video’s mood. Is it happy? Sad? Intense? Once you’ve identified the mood, you can start to look for music that will complement it.

Use style guide for graphics and titles

The style guide is important for maintaining the branding of your video. Make sure the colors, fonts, and overall look of the video match the style of your company.

Keep the right pacing

Pacing is key to keeping your viewers’ attention. If your video is too slow, people will get bored and stop watching. On the other hand, if it’s too fast, they’ll miss important information. Find a happy medium and keep the video moving but rather make it fast than boring.

Subtitles

Subtitles are important for two reasons. First, they make your video accessible to a wider audience. Second, they help people understand your video if they’re watching it without sound.

Contact us

Do you need help producing a corporate video? Contact us and let’s develop a story to remember.

About author:
Filip Blaho

Filip Blaho is a digital marketing expert residing and traveling the Cascadia area. His love for media of all kinds led him to focus on the most important of all, VIDEO.

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